"So Delicious . . . It Rhymes"
TOMMY B'S PHILLY CHEESE
Parsippany, NJ 07054
"Tommy B's Philly Cheese", is a FUN, Affordable, TRADEMARK LICENSING PROGRAM.
The purpose is to add excitement to your Menu, enhance the overall image of your location, and help increase customer traffic & profitable sales, without ever paying royalties!
Tommy B's is NOT A FRANCHISE.
TOMMY B'S PHILLY CHEESE and also TOMMY B'S are Registered Trademarks, Branded Concepts developed and privately owned by one person, Tom Barrett.
What Will You Receive ?
Tom wants to share 40 years experience in the Food Industry with you. Tom will spend a day at your location to provide FREE Training and information that could be helpful to your business.
When you agree to the simple Terms* of the Trademark License and become a Licensee, you are granted Permission to Use*(*not own) the Registered Trademarks (Tommy B's Philly Cheese) and (TOMMY B'S), and you will have permission to use the professional Artwork & LOGO designs.
*(to see "Terms for Trademark License" please scroll down to end of this page)
You can use the artwork to produce signs, banners, Neon, buttons, stickers, decals, all sorts of promotional materials...you name it !
This is an honest-to-goodness offer to owners and managers of any type of Food Business.
Who is Tommy B?
click 'About Us' below:
TOMMY B'S PHILLY CHEESE can be added to your business, without becoming your partner.
Add a Tommy B's MENU as an addition to your existing Menu; hang a Tommy B's Sign, and put a Tommy B's Decal in your window; wear Tommy B's buttons, wear Tommy B's Uniforms; send out Tommy B's postcards to the neighbors!
Ring up more Sales!
HAVE MORE FUN at the Grill !
ADD VALUE to your Business!
That's the beauty about having a TOMMY B'S Trademark License: you will have permission to use the Trademarks, Logo's and Artwork,and to do as much decorating as your budget allows!
Absolutely no royalty payments to worry about.
Tommy B will never have his hand in your pocket...or your cash register.
TOMMY B'S did not invent the cheesesteak, nor did TOMMY B'S invent FUN.
We just put the two together!
TOMMY B'S is for business owners looking for something new that may help boost sales.
With a TOMMY B'S Trademark License, you will have Permission to Use both Trademarks.
TOM BARRETT (second from right)
Photo taken November 2008, during a FUN day at Cheshire Home
F A C T S:
Customers trust a brand name; and many are willing to pay more for a branded product than a generic.
You may already have Cheesesteaks on your menu, and they likely do well.
But some Food Business owners like the idea of a "Brand Name", a colorful "LOGO", something that is eye-catching for customers, and has the "Look of a Franchise".
EASY TO INSTALL & Implement
NOTE: Within as little as 3 weeks, your location can be decorated with a Tommy B's banner, Menu Poster and Uniforms. And remember, you receive FREE training for your staff.
And, if I am available, and you would like me to, I'll help you with a Grand Opening!
The Tommy B's LOGO, Signs & Artwork are FUN, attractive and colorful. Your customers will remember the experience and come back for more Cheesesteaks and FUN, again and again!
The Trademark License requires the display of a banner, the display of a Menu Poster, and at least one employee wearing a hat and shirt.
Sample of a TOMMY B'S MENU POSTER
15 inch x 15 in Menu Poster, Gloss Print
PLEASE REMEMBER: If your budget allows, you can decorate your Food Business with as many signs, banners, decals, buttons, Neon, Posters, perhaps an Awning for outside....it is up to you...you are the owner of your business.
You will NEVER PAY ROYALTIES!!!
(a Royalty is a Percentage of Gross Sales)
***You must have the proper Equipment to prepare Cheesesteaks.
SO, ARE YOU READY TO SELL CHEESESTEAKS?
Yeh, that's me in 1997...smiling as usual.
Smiling because Cheesesteaks are FUN:
FUN to make...
FUN to sell...
FUN to eat !!!
ADD FUN to Your FOOD BUSINESS!
Speaking of FUN...
Add TOMMY B'S PHILLY CHEESE to your FOOD BUSINESS today, and you'll be SMILING too !!!
TERMS for Trademark License
The TERMS of the License Agreement include simple and reasonable requirements, e.g.:
The Licensor (Thomas M. Barrett) agrees to grant permission to Licensee (you), the use of Artwork, LOGO designs, and both Tommy B's Philly Cheese and TOMMY B's Registered Trademarks.
The Licensor agrees to provide FREE Training to the Licensee, teaching by demonstration how to make the Tommy B's Menu items.
The Licensor agrees to provide contact information of companies that supply key ingredients and companies that provide uniform embroidery and sign & banner production.
The Licensee understands and agrees that, upon becoming a Licensee with the execution of the Trademark Licensing Agreement, the licensee does not become owner of the two Trademarks, Artwork and LOGO'S, but is granted Permission to Use & Profit from the Trademarks, Artwork and LOGO'S for TOMMY B'S & Tommy B's Philly Cheese
The Licensee agrees to use the Brand Names of key ingredients spelled out in the agreement;
The Licensee agrees to send "Proof of Purchase" from their distributor, clearly showing the item, quantity, invoice date & number from the distributor (submitted on a Monthly basis);
The Licensee agrees to prepare the Cheesesteaks and all other Tommy B's Menu items in the manner demonstrated on the day of training;
The Licensee agrees to display a Tommy B's sign or banner in an area seen by customer traffic;
The Licensee agrees to display a Menu Poster with the TOMMY B'S LOGO clearly visible; and agrees to a minimum (1) menu item, namely TOMMY B'S PHILLY CHEESESTEAK.
The Licensee agrees to have (a minimum) one staff member wearing a Tommy B's Uniform;
The Licensee understands and agrees that permission to use the TOMMY B'S LOGO for any recipe developed by licensee, must be approved in writing by Licensor;
The Licensee understands and agrees that there are no refunds for any signage, Menu Posters and Uniforms purchased by the licensee;
The Licensee understands and agrees that the Licensor, Thomas M. Barrett, dba Tommy B's and Tommy B's Philly Cheese, does not and cannot guarantee the success of their Food Business with the addition & installation of Tommy B's Trademark Licensing Program.
The Licensee agrees to forfeit all rights to use of Trademarks, Artwork and LOGO'S, if the licensee is in breach of this Agreement.
If a breach of Agreement occurs, resulting in termination of such Agreement, the licensee agrees to surrender all Signage, Artwork files, Uniforms, promptly returning all such items to Thomas M. Barrett. No Refunds.
The Licensee may terminate and exit the license agreement at any time and for any reason, and then must return (without refund) all signage, uniforms and electronic files containing artwork and graphics, forfeiting all rights to use of such materials owned by Thomas M. Barrett, dba TOMMY B'S and Tommy B's Philly Cheese.
Thomas M. Barrett agrees to grant a Trademark License for an indefinite period, contingent upon licensee observing all Terms of Trademark Licensing Agreement.
TOMMY B'S Cheesesteaks are NOT "pre-made" frozen sandwiches.
TOMMY B'S Cheesesteaks are made using the same delicious method as a genuine South Philly Cheesesteak...
You will be selling Cheesesteaks, made on your grill, using top-quality ingredients you will purchase from your favorite food distributor.
You will receive a "shopping list" with the specific Brand Names of products that you must agree to use to make delicious TOMMY B'S Cheesesteaks.
I will demonstrate the preparation method that you must agree to use & follow.
The food cost percentage allows for an attractive profit margin.
If you are located within a 75 mile radius of Parsippany, NJ, I will visit your location to train you and your staff. (FREE Training!)
YOU MUST HAVE EQUIPMENT to make Cheesesteaks, such as a Grill, Hood Exhaust & Fire Suppression.
PLEASE NOTE: If you do NOT have a hood exhaust and a grill, there is an alternative method for preparing & selling TOMMY B'S Cheesesteaks using a Food Cooker/Warmer.
You must check with your local town's Fire Inspector to determine if a Cooker/Warmer requires a Hood Exhaust with Fire Suppression...towns differ in their requirements.
Great for C-Stores !!!
Q: If you sell Cheesesteaks now, do you really need to add TOMMY B’S?
think about this:
A Brand Name, with a colorful LOGO & Artwork, tends to attract customers, giving the impression of “a franchise”.
The fact is, people have confidence in franchises, because they are usually consistent in food quality and experience.
I'm confident that by adding a TOMMY B’S Menu Poster, Sign or Banner and Uniform, you will be adding FUN to your business, & should increase Cheesesteak sales and boost customer traffic.
74 1st Avenue
Atlantic Highlands, NJ
Ross and Ross
Father & Son team!
The official "kickoff" for delicious Philly Cheesesteaks was a fun success at Atlantic Bagel Company...a friendly bagel & deli that is doing it right for their customers and employees.
Ross & Ross, a father & son team, make it happen. Their support and enthusiasm is to be credited for the tremendous sales figures for the opening day of TOMMY B'S.
The entire Atlantic Bagel staff, Stephanie, Courtney, Gina, Paul, Carlos, Benny, Gary, Steve, (best friend Tim), were all in uniform with big smiles and plenty of energetic support for TOMMY B'S.
That's the secret for the successful opening day: Everyone got behind the concept with full support. Even the owner's wife called to ask how the opening day was going! You could not ask for anything better.
A fax was sent out to 30 local businesses, and the result was tremendous. Customers were calling in orders, walking in with their orders...and one bite..SMILES on the faces of satisfied customers filled the store. Samples were given out, which then generated more orders...it was a great day !!!
Cheesesteaks were a hit...
TOMMY BURGERS were a hit...
TOMMY TATERS were a hit...
Yes indeed, TOMMY B'S added fun & sales to Atlantic Bagel Company!
The Next Step...
Q: If interested, what are the steps required to move forward?
A: Step 1 should be: Take your time and carefully review all three pages of this website. Many questions you may have are answered in this website.
Step 2 should be: Contact Tom Barrett, via email, to set up a meeting, either by telephone or in person.
Step 3 should be: Ask Tom any questions you have about the TOMMY B’S Trademark Licensing Agreement.
This is a vital step in your Due Diligence. You deserve to make an informed decision, since this will require a modest financial investment.
The success of TOMMY B’S at your location will be your sole responsibility.
It is simply not possible or reasonable for Tom Barrett to "guarantee" your success by adding TOMMY B’S to your location.
If anyone promises that "you can't lose", you should run the other way!!!
Tom Barrett promises to fulfill all his commitments detailed in the agreement.
Click the “About Us” page of this website to read about Tom's background, and feel welcome to contact any and all persons that Tom Barrett has done business with the past 40 years.
Questions Tom will ask:
Tom will want to know the answers to several questions such as:
Q: How did you hear about TOMMY B’S ?
Q: What is it about TOMMY B’S that grabbed your interest?
Q: Are you a food business owner or manager at the present time?
Q: What type of food business operation?
Deli? Concession? Diner? High School? Amusement Park? Food Court? Convenience Store? COLLEGE Dining?
Q: Does your location have the equipment to make & sell Cheesesteaks?
Q: Do you sell Cheesesteaks at the present time?
Q: If you are selling Cheesesteaks, why do you want to add TOMMY B’S?
Q: Are you willing to follow specific instructions and make the TOMMY B’S items the way you are shown…which include purchasing and using the specific brand names for meats, cheeses, bread, etc?
Q: Do you clearly understand that, upon becoming a Trademark Licensee, you will NOT become Owner of the Trademarks, Artwork & LOGO'S? but...
You will have Permission to Use & Profit from the Trademarks, Artwork & LOGO'S
ARE YOU READY TO COOK?
Just Think of the Possibilities!
Airports / Amusement Parks/ Fairs, Festivals & Carnivals
C-Stores / Hospital Dining
COLLEGE Food Courts / Concession Stands
Private High Schools /
Roller Skating Rinks
Ice Skating too!
Boardwalk /Parks / Zoos /
Pizza & Sandwich Shop / Deli
Movie Theater concession / Vending Machines!
Corporate & Business Dining
Outdoor Concerts /
Cheesesteak TRUCK, just like The Good Humor truck!
Flea Markets / Ski Resorts
Water Parks/ Truck Stops
Miniature Golf Course food stand
Food Courts/ Sports Stadiums!
Farmers Markets/ Aquariums
Craft Fairs / Street Fairs
Summer Camps / Day Camps
Theme Days at Corporate Dining
Street Food in NYC
Co-Branding with another Food Concept
"Cheesesteak Catering" for Parties and Company Picnics
Grand Central Station in NYC
Highway Rest Areas /
Inside Costco or Wal*Mart or any other large supercenter
The Possibilities are many!
Where do you see a Tommy B's location?
CHEESESTEAKS can be sold Anywhere...Anytime...Anyhow
like a TOMMY B'S Street Cart !!!
PLEASE NOTE: Tommy B's Philly Cheese and TOMMY B'S are protected Registered Trademarks with the United States Patent and Trademark Office (USPTO)
Also, the following are Trademarks of Tom Barrett, dba TOMMY B'S and TOMMY B'S PHILLY CHEESE:
"So Delicious...It Rhymes!" TM
"GIMMEE A CHEESE AND A FREEZE!" TM
TOMMY B'S CHOCOLATE FREEZE! TM
TOMMY B'S Fresh-Lemon SQUEEEEZE! TM
TOMMY BURGER TM
TOMMY TATERS TM
TOMMY DOGS TM
TOMMY B'S PHILLY CHEESE
Parsippany, NJ 07054